As a proud member of Better Cotton, we’re helping improve sustainable cotton farming around the world. Better Cotton looks to improve cotton production globally and exists to help cotton communities survive and thrive, while protecting and restoring the environment. This involves training farmers in using water efficiently, caring for soil health and natural habitats by reducing harmful chemicals, and respecting the rights and wellbeing of cotton workers. Products are sourced via a system of mass balance. And therefore, may not contain Better Cotton. We are committed to sourcing 90% of our cotton as Better Cotton by 2025.

A selected range of our tees are made with organic cotton. Organic Cotton is grown without pesticides, toxic dyes or finishes, and with consideration to the conservation of natural resources.

You can be assured that your fashion choices are sensitive to environmental concerns. Derived from certified and controlled wood sources and produced with significantly lower fossil energy use and water than generic viscose, LENZING™ ECOVERO™ branded viscose fibres are certified with the internationally recognised EU Ecolabel for textile products (license no. AT/016/001). This label of environmental excellence is awarded to products and services, which have significantly lower environmental impact throughout their lifecycle: from raw material extraction to production, distribution and disposal.

TENCEL™ Lyocell fibres have gained commendable reputation for their environmentally responsible, closed loop production process, which transforms wood pulp into cellulosic fibres with high resource efficiency and low environmental impact. The solvent-spinning process recycles process water and reuses the solvent at recovery rate of more than 99%. Consumers can have the assurance that their fashion choices are not contributing to an adverse impact on the environment.