We’re always working towards doing better: here are some choices we’ve made to address our impact.


Better Cotton

As a proud member of Better Cotton, we’re helping improve sustainable cotton farming around the world. Better Cotton looks to improve cotton production globally and exists to help cotton communities survive and thrive, while protecting and restoring the environment. This involves training farmers in using water efficiently, caring for soil health and natural habitats by reducing harmful chemicals, and respecting the rights and wellbeing of cotton workers. Products are sourced via a system of mass balance. And therefore, may not contain Better Cotton. We are committed to sourcing 90% of our cotton as Better Cotton by 2025.

Organic Cotton

A selected range of our tees are made with organic cotton. Organic Cotton is grown without pesticides, toxic dyes or finishes, and with consideration to the conservation of natural resources.


You can be assured that your fashion choices are sensitive to environmental concerns. Derived from certified and controlled wood sources and produced with significantly lower fossil energy use and water than generic viscose, LENZING ECOVERO branded viscose fibres are certified with the internationally recognised EU Ecolabel for textile products (license no. AT/016/001). This label of environmental excellence is awarded to products and services, which have significantly lower environmental impact throughout their lifecycle: from raw material extraction to production, distribution and disposal.


TENCEL Lyocell fibres have gained commendable reputation for their environmentally responsible, closed loop production process, which transforms wood pulp into cellulosic fibres with high resource efficiency and low environmental impact. The solvent-spinning process recycles process water and reuses the solvent at recovery rate of more than 99%. Consumers can have the assurance that their fashion choices are not contributing to an adverse impact on the environment.

Leather Working Group

We are committed to supporting responsible leather manufacturing across the globe and that is why we are proud members of Leather Working Group/LWG.

Leather Working Group/LWG is committed to driving improvement across the global leather supply chain, minimizing the environmental impact of leather production as well as inspiring, educating, and challenging its member companies.


We take our commitment to sustainability very seriously, which means that we know we can always do better: we promise to continue to be diligent and improve as we grow.